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We're selective about our selection.

With a refined range and less shelf space than other supermarkets, we’re extra particular about the products we stock.​ That’s why every ALDI product undergoes stringent sampling and assessments conducted by our expert Buying and Quality Teams, to ensure it deserves a spot on our shelves.

So what do we mean by that?

​We put ALDI’s exclusive products up against the market leaders of their category. Comparing and rating them to make sure we are delivering on the quality attributes that consumers love.

How do we do this?

We have a dedicated Team which takes product photos, measurements and verifies any cooking instructions, as part of the process. They also make notes on things like taste, texture, aroma, flavour and more.

​Tweak, taste, test, repeat.

​​We review our product submissions for as many rounds as it takes to get the most perfect product possible. In these reviews our Quality Team evaluates technical product details such as nutritional value, sensory attributes and product claims. All the information you rely on to inform your shopping choices and quality purchases at ALDI.

​Quality control.

​​We don’t just stop once our products hit the shelves. We routinely review every ALDI product against the agreed specifications. What can we say? We’re quality freaks. We hold our suppliers to account so you can rely on consistent quality, each and every time you shop. Our Sampling Program ensures ALDI’s exclusive products remain competitive and in line with market trends.